Advertising & Sponsorship 2008/09

In 2008 Winterhighland was busier than ever, and every day of the season Winterhighland reaches the life blood of the nation's Snow and Mountain sports industry, the skiers, boarders and climbers, beginners and experts alike; making Winterhighland the perfect medium for reaching potential customers.



:: Sponsorship for 2008/09
During the past Scottish Snowsports Season (winter 2007/08) from late autumn till CairnGorm Mountain closed for the season after Monday 5th May our server turned out over 4.4 million pages; generated from calls to some 14 million PHP scripts - using up 160GB of bandwidth in Jan alone, a month which saw 50,000 unique users visit Winterhighland!!

Sponsorship opportunities exist across Winterhighland for the upcoming 2009 winter season ranging from a high season week long sponsorship of the Winterhighland front page through seasonal sponsorship of major sections to a multi-year partnership to develop a network of quality high mountain web cams and automatic weather stations.

Sections available for standalone sponsorship are as follows (but remember Sponsorship packages can be tailored to your specific requirements - just ask.):

Sponsorship and advertising booked and paid for during summer 2008 for the winter 2008/09 season will include complimentary summer and autumn advertising / sponsorship (subject to availability). Packages booked and paid for before the nights start drawing in (22nd June) will receive a 33% discount on rate card prices.

:: Sponsorship: Mountain Web Cams and Weather Stations
A unique sponsorship opportunity - last winter our White Lady webcams on CairnGorm were viewed 1.4million times!! Imagine what a new more extensive and user interactive webcam and weather station network could achieve.

From a small supporting advert displayed next to a local camera for your business, through to a major multi-year sponsor partnership your business can help enable the creation of a unique national network of high quality high mountain web cams and integrated automatic weather stations providing unique real time views and data via a mixture of long distance WiFi mesh, GPRSmodems and ADSL often deployed in what admittedly can be one of the most hostile environments on Earth!

Our Pix from the Slopes generated 1million page impressions, updated every few days at best with manual cameras. Imagine the traffic that a network of automated constantly updating web-cams and weather stations could generate, at least 5 times that in the first phase/season alone! Off interest not just to skiers, boarders, climbers, winter walkers, ski tourers but also to meteorological enthusiasts, and even just those who love mountains, great views and the Highlands of Scotland. The potential reach is far beyond the winter mountain sports market, thus the potential rewards for the sponsor is equally huge in scope.

A mix of technologies will be used, various designs and formats of cameras, plus a network of video streaming capable day/night cameras connected to automatic Weather stations at various locations as close to 3000ft as possible. Winterhighland is uniquely placed to call on the IT, web design, radio engineering, meteorological and mountaineering skills required to bring such a challenging venture to fruition in the Scottish Mountains.

:: Advertising: Snow Report Banner Advertising
Winterhighland uniquely provides both the very latest information via the Official Reports updated in real time from the mountains, plus our own detailed independent snow editorials. These coupled with the General Situation provide comprehensive and impartial info from reporters with an intimate knowledge of Scotland's Resorts. Thus providing a superb opportunity for geographically targeting adverts, yet with the option to reach all site visitors via the General Situation page or run of site adverts.


:: Advertising/Sponsorship: Mountain Sports Forum
Snowsports, Backcountry Snowsports, Winter Climbing, Mountaineering, Mountain Biking our Forums cover them all. Last summer Winterhighland launched a dedicated Mountain Biking forum to complement the Mountain Biking section of the site. Our forums offer great value non-geographically targeted pool of banner adverts starting at £55 for the season with extra banners starting at £25.

The forums are also an ideal medium for year round promotion to mountain sports fans becoming a major focus of the site during the summer months. Sponsorship of Scotland's coolest mountain sports forum is available for £2000 for 12 months.


:: Advertising: Report Servers
New for the 2009 winter season Winterhighland will offer a great way for small mountain sports related businesses to target potential customers by geographic area across Winterhighland's various 'report servers' (the UK Ice Conditions Server, Touring and Backcountry Reports and also the Public Snow Reports ) by means of either our excellent value text adverts or free banner adverts for mountain sports related businesses whom can provide regular reports and/or photos.

If you currently provide a blog on mountain conditions for winter climbing, back country snowsports or lift served snowsports on your own website - Winterhighland can integrate your service with our dedicated report servers. Getting you reports to more potential customers and helping create a comprehensive record of winter conditions.

To ensure maximum exposure our Report Server text adverts will be displayed in two formats:

  1. As a text based banner advert on the sectional index pages.
  2. Text advert at the foot of each report targeted by geographic mountain area.


:: Accommodation Directory (NEW for late 2008)
Another opportunity to advertise on Winterhighland for FREE!! Our new Accommodation Directory will go live later this year in advance of the 2009 winter season and a basic entry is free of charge and includes off-line contact details including address and phone/fax numbers!

If you wish to have more information including website URL and email address in addition to off-line contact details, plus photos to boost the appeal of your entry you can upgrade to a Full Entry for the amazing fee of just £50 for a full twelve months.

Want to always be top of the pile? Grab yourself a Premium Entry for £150 a year, only 2 per geographic area (Northern Cairngorms, Southern Cairngorms and West Highlands) so don't delay contact us
NOW to book your Premium entry!

:: Advertising: Summary of Terms and Conditions

Unless otherwise agreed the following applies to all adverts placed on Winterhighland:

  1. Banner Advert rotations run from 1st December till 31st May of the following year , though earlier start dates may be agreed on prompt payment of advertising fees, subject to availability of advertising space.

  2. Payment must be made in full prior to any advertising campaign going live on Winterhighland.

  3. To qualify for the spring discount and comp. summer advertising (subject to advertising space), adverts must be booked and paid in full no later than 22nd June 2008.

  4. Snow Reports include our Snow Editorial alongside the Official Resort Reports. Winterhighland can not be responsible for the unavailability of Official Reports due to issues outwith our direct control.

  5. Full terms and conditions for Advertising on Winterhighland available on Request.


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pix
A changing selection of photos from the best days of the season... enjoy!
CairnGorm Mtn // Sun 20th Apr
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OverYonder...
Nevis Range // Mon 31st Mar
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Looking down the Quad Chair
Glencoe // Sat 12th Jan
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Skier on the Access Run.
CairnGorm Mtn // Wed 16th Apr
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The Laogh Mor Return
Glencoe // Mon 21st Apr
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Main Basin in Great Shape